Trustworthy Advice
We aim to be your Adviser of choice for the Rickmansworth, Chilterns and North West London area

We take our time to understand and correctly identify your individual financial goals, so we can put in place a structured but flexible approach to improve financial stability and prosperity. Ours isn’t a ‘sign the papers and bye-bye’ business. We aim to play the long game, provide on-going reviews as your circumstances change over time and make suitable recommendations when required.
We’re about individuality, and a very personal service so we’re available to talk, almost anytime. Meetings are scheduled to suit you, daytime or evening, before, during or after work, your home, our offices or Caffe Nero – whatever works for you.
We don’t charge for initial client appointments, which doesn’t impact on products or services recommended to our clients.
Clarity of information means all aspects of our advice are always fully discussed. As much time as you need is taken to make sure you completely understand and are comfortable with every detail along the way.
Client confidence depends on us fulfilling expectations and this is central to our business practice. We advertise our services accurately, clearly and fairly.
Frog’s a local company, working with and within the local community so our reputation is solidly built on the satisfaction of our clients and our business has grown significantly through word of mouth and most of all, client recommendation.
Our role is to provide you, our clients, specialist advice. We are dedicated to helping you make informed choices.
Meet the team
We are made up of a vibrant team of experts offering financial advice

Prior to becoming a financial adviser, Craig spent 26 years in the Advertising industry in central London, where he worked at a very senior level and was very well paid too, but ultimately wasn’t fulfilled by the role.
Craig says “It’s my job to help, but it’s my duty to ensure my clients assets are appropriately protected by advising on the most relevent asset protection solutions for our client’s needs.”
Craig advises on a comprehensive range of asset protection solutions, which means Frog Wealth Management represents you, the client, not the bank or solicitors. Craig explains “our competitors are the high street solicitors and banks, but they are only authorised to provide limited advice, therefore they are not able to provide impartial advice”.

The role was fast moving and the extensive experience she gained has taught her clear organisational and client management skills.
Ruth explained “I was delighted to find that these hard-won skills transferred very well into the financial services industry, so this has really helped me look after our clients needs.”

In 2015 Danielle looked to expand her responsibilities and career opportunities by working for a large Estate Agency Group, and was successful in securing a new role as a Senior Sales Negotiator with The Frost Partnership, a network of 15 offices across Buckinghamshire, Berkshire and Middlesex.
During her time with The Frost Partnership, Danielle gained a great understanding of the property market and excellent client interpersonal skills.
Danielle joined Frog in the spring of 2017, after carrying out training for this new role in her own time, working as an Adviser for Frog Wealth Management and also providing paraplanning and administrative support duties for Frog Financial Management clients.
We offer a fresh approach to Asset Protection and putting people before paperwork!
Some of our happy customers
Couldn’t recommend them more.
I cannot recommend them any more highly.
We will definitely be using his services again in the future!
I would highly reccomend Frog Financial to anybody about to embark on the complicated process of house buying and the necessary insurances!
We would highly recommend them. Their service and communication was superb!
Paula and Mark
The communication from them all was absolutely outstanding and we were never left in the dark about anything. Myself and my partner particularly liked the use of the Business WhatsApp feature for communication making it accessible all the time for us.
Any questions/queries were never a problem for all at frog. The service was fantastic even when people went on A/L the service remained the same.
For the fee for the service you get I would not hesitate using them again and recommending them to anyone I know.
Great work all
Thanks for getting us our first home
Daniel
The service felt personal, thorough and genuinely supportive. We ended up with a great deal and a smooth process from start to finish.
Would recommend Frog to anyone looking for a proper, reliable mortgage advisor.
I would highly recommend this firm to anyone one of my friends and family.
You can rely on them to do a good job for you and I would highly recommend.
Even though our situation changed and we didn’t end up moving forward with the loan, we are grateful for all the help received. Their professional and supportive approach made a difficult situation easier to navigate. We would highly recommend Frog Financial to anyone seeking sound financial advice.
Ruth was also fantastic at following things up for us and keeping us informed of how applications were progressing.
Would definitely recommend Frog to anyone looking for a mortgage or insurance.
Estoy muy agradecido con Danni por su invaluable ayuda, ha sido una gran experiencia.
As FTB, it is a daunting process, with a lot of questions from us on the hows, whens, and whats. Greg made this less so, answering all questions clearly, and helping us to understand things. Not only this, Frog helped us to find the best rate available to us.
Lastly, Greg & Danni helped us to understand which personal insurance policies were best for us, taking the time to explain in layman's terms how each one could benefit us (or not), depending on our needs.
All in all, Greg & Danni have been a valuable part of our mortgage journey, and I would not hesitate to work with them again in the future.
Greg was extremely knowledgable and made a daunting process significantly easier - he was friendly, extremely clear and answered any questions or concerns we had throughout the entire process.
Greg really listened to our circumstances and it was clear he wanted an outcome for us that fit our needs, there was never any sense of trying to upsell or push us towards something that did not fit our needs and we reached an outcome we were extremely happy with.
Greg’s approach was extremely fair and it was clear that Frog Financial is far more interested in building a lasting relationship ship with their clients. I would not hesitate to approach Greg and Frog Financial again and will absolutely be using their services again when we come to our next application!
Would highly recommend to anyone looking for trustworthy and efficient financial advice.
The whole experience has been fantastic, professional, efficient, and stress-free. The member portal is another great addition, making everything even more accessible and straightforward.
I was so impressed that I even told my solicitor to recommend Charley to her clients. If you’re looking for someone who truly goes above and beyond, Charley is the one to trust. 100% recommend!
They have helped us to buy our first home and they were a huge helping hand when we had no idea where to start.
Thank you so much for making the house buying process almost completely stress free.
Highly recommended


