Welcome to Frog Wealth Management

Your personal wealth is something you have worked hard for and you want to be comforted by the knowledge that when you die, your wealth will be passed on in a way you intend it to be.

When it comes to protecting your assets, we are the approachable experts.

Having developed a reputation for delivering tailored business protection solutions through the highly personal service that is embedded into our core business, Frog Financial Management, it felt natural to diversify our client-centred approach into other areas.

In fact, our clients demanded it.

Our Asset Protection services have grown organically and are delivered with the same emphasis on individual solutions, which confidently protect your assets and deliver not only on cost, but in terms of added value.

A key element of protecting your business, home and financial future is making a comprehensive Will that considers your future needs.

You can trust Frog Wealth Management to give you the same high level of advice and service we give to all our clients, making sure you benefit from the most professional service.

We also understand that making a Will is something most people put off because they see it as a difficult process. You can be confident that we’ll make the process as easy and convenient as possible, while still also being thorough and professional. And we can meet with you when and where it suits you.

Because we’re not just with you for business, we’re with you for life.

Make plans today, to protect your loved one’s tomorrow

Why choose to Frog Wealth Management

We Give Advice

Our role is to provide you, our client, with specialist advice

We Give Advice

We say you don’t have to be wealthy to have a personal financial planner, but you probably never will be if you don’t! Ask how we can help you

We're Proven

Our parent compay, Frog Financial Management is routinely in the top 2% of 1,060 Advisers*

We're Proven

Frog Financial Management is an appointed Representative of First Complete who are one of the UK’s largest networks with around 1,060 Advisers. *Frog’s position based on current business figures

We Care

We are dedicated to helping you make the right choice

We Care

We know that unless we are fully committed to our clients, we will not retain their loyalty and they will be unlikely to recommend us to their family and friends!

We’re Local

So, our reputation is vital and is solidly built on the satisfaction of our clients

We’re Local

Our business has grown significantly through word of mouth and most of all client recommendation

We Pay You

Refer-a-friend and receive £50 for EVERY introduction you make!

We Pay You

We guarantee to pay you £50 for everyone you refer to us who we subsequently complete business with, what could be easier?

Click here for more information.

We Help You

to identify, set and achieve your personal and financial goals

We Help You

If you’re looking for support to identify financial goals and solutions to help you reach them, then you’ve come to the right place!

We reiterate our commitment to meet and exceed your expectations. After all, if we don’t our reliance on word of mouth client recommendations, would sink like a stone!

Some of our happy customers

Greg and the team at Frog were very helpful in organising a mortgage for my slightly complicated situation and in offering various ways to optimise my borrowings. We found the one lender in the market who would lend on my criteria. We got there in the end and without them I doubt I would have been able to proceed with my purchase.
I have not used a financial advisor before, so when looking for a local company I was drawn to Frog Financial Management; they had many recommendation in the local Facebook group. The experience I had from start to finish with my remortgage was nothing short of excellent. Greg contacted me the day after completing the online form, and was transparent and knowledgeable in advising me in the best mortgage for me and my financial goals. I will definitely come back to them for advice on other products in the future and will recommend them without reservation to my friends. Thank you!
I have used Craig, Ruth and the team at Frog Financial Management for a number of years. They have been consistently outstanding in the speed and quality of advice and execution.

I cannot recommend them any more highly.
We can’t rate Greg and his team highly enough for all the support and guidance they gave us while going through the process of buying our first home. We started with little knowledge of the process and were well supported the whole way through. Communication was excellent throughout and any questions were answered quickly and in detail. We would highly recommend for any first time buyer. Thanks team!
Greg at Frog Financial has been an extremely helpful in providing advice on our future move and current re mortgage. He’s kept us up to date with rate drops and given us the guidance we needed to figure out what options we had available to us.
We will definitely be using his services again in the future!
Frog have been amazing throughout my house buying process right from Craig's initial call and advice to seemingly everybody on the team being their to help and provide support be it with insurance, following up with solicitors, helping guide me on the mountain of paperwork needed - there is always someone there and ready to answer my questions. We are almost there - thank you Craig, Ruth, Fiona, Katie and Danni!

I would highly reccomend Frog Financial to anybody about to embark on the complicated process of house buying and the necessary insurances!
Craig, Ruth and the team were amazing from start to finish sorting our remortgage. There were no delays and they managed to progress ever within a month.
We would highly recommend them. Their service and communication was superb!
Paula and Mark
Frog have been excellent from beginning to end of my partner and I house buying experience. Being First time buyers we had a lot to learn quite quickly but Greg, Fiona and Danni were there with us throughout the entire process.

The communication from them all was absolutely outstanding and we were never left in the dark about anything. Myself and my partner particularly liked the use of the Business WhatsApp feature for communication making it accessible all the time for us.

Any questions/queries were never a problem for all at frog. The service was fantastic even when people went on A/L the service remained the same.

For the fee for the service you get I would not hesitate using them again and recommending them to anyone I know.

Great work all
Thanks for getting us our first home
Daniel
Frog has been absolutely brilliant as our mortgage advisor. From the first call right through to completion, Greg and team made everything clear, simple and stress free. They were always on hand to explain options, answer questions and keep things moving, which made a massive difference for us as first-time buyers.

The service felt personal, thorough and genuinely supportive. We ended up with a great deal and a smooth process from start to finish.

Would recommend Frog to anyone looking for a proper, reliable mortgage advisor.
The Team really made the process of finding our first mortgage super easy and simple! We were first time buyers and really appreciated the guidance and advice we were given to find the best possible product for us.
I would highly recommend this firm to anyone one of my friends and family.
Great service and the team is super knowledgeable. I highly recommended them, especially for FTB!
Greg came up with ways to borrow more money that I wouldn’t have known about, and has potentially opened up new avenues of earning for me as well as securing my next home. It’s been interesting working with the team on two types of mortgages as well. I questioned why I have to pay for the service if the lender also pays, but the detail, handling and situation-changing advice has meant I haven’t regretted the fee. I will probably or possibly be back again for more mortgages and advice later on too. The team couldn’t be more polite or quicker to respond. If in doubt, this is one service that is worth the fee.
I was having trouble trying to arrange a financial matter by myself and having used them before asked Frog to help me, which they did and had everything sorted out within a couple of weeks.
You can rely on them to do a good job for you and I would highly recommend.
I can’t thank the team at Frog Financial enough for all their help in securing my mortgage. The whole process felt quite stressful at times, but they were supportive and reassuring throughout. They kept me updated every step of the way, explained everything clearly, and were always quick to respond to any questions I had. Thank you!
I was recently helping my Dad to raise extra cash by Equity Release. Craig clearly knew the market really well and was able to find a suitable lender. All the team, including Ruth and Fiona made the process easy and straightforward. I would definitely recommend Frog Financial Management
Craig & Danni have both been very helpful in the complicated process of getting the right mortgage for us, and sorting our life and income protection insurance. They were communicative through the whole process and would highly recommend Frog
They have been professional throughout the process and extremely approachable & helpful when we needed help or support. It's always been easy to contact them. A special shoutout to Ruth for her patience, and to Greg for being so friendly and make everything easy to understand (being new to the whole property purchase process). Thank you all for being such a great team!
We recently worked with Frog Financial to explore an equity release loan for our elderly parents and were extremely impressed with the support we received from Craig, Ruth and all at Frog Financial throughout the process.
Even though our situation changed and we didn’t end up moving forward with the loan, we are grateful for all the help received. Their professional and supportive approach made a difficult situation easier to navigate. We would highly recommend Frog Financial to anyone seeking sound financial advice.
Used Frog Financial for purchasing my first property and they have gone above and beyond, helping me every step of the way. Very knowledgeable and great customer service. Would Recomend!
Couldn't be happier with the service from Frog, they made an incredibly stressful time in me buying my first property feel much more manageable and were always available to talk through any queries I had. Would highly recommend ☺️
Craig is an excellent advisor, we had relatively unusual requirements for 2 mortgages and he spent a lot of time explaining our potential options so we would end up with the best fit for us.

Ruth was also fantastic at following things up for us and keeping us informed of how applications were progressing.

Would definitely recommend Frog to anyone looking for a mortgage or insurance.
Gracias a Danni West ( Frog Financial Management ), pude asegurar mi casa en Inglaterra pues, Danni, muy cortés y profesionalmente, me puso en contacto con una compañía de seguros inmobiliarios que, se interesará a ofrecerme un seguro ya que, Yo vivo en España por lo tanto, soy un propietario ausente y según parece esto es un impedimento para muchas aseguradoras.
Estoy muy agradecido con Danni por su invaluable ayuda, ha sido una gran experiencia.
Advise etc on our finances and mortgage suggestions
Found the service to be extremely helpful and efficient in dealing with my property portfolio. I've been with them many years and I'm always satisfied with their mortgage quotes
Frog has provided a great service to me and my partner as we arranged our first mortgage.
As FTB, it is a daunting process, with a lot of questions from us on the hows, whens, and whats. Greg made this less so, answering all questions clearly, and helping us to understand things. Not only this, Frog helped us to find the best rate available to us.
Lastly, Greg & Danni helped us to understand which personal insurance policies were best for us, taking the time to explain in layman's terms how each one could benefit us (or not), depending on our needs.
All in all, Greg & Danni have been a valuable part of our mortgage journey, and I would not hesitate to work with them again in the future.
Greg and team were incredibly helpful in guiding us through the process of securing our first mortgage at the best possible rate. Everyone we interacted with at Frog Financial was friendly and always available to support and answer any questions we had - we are first time buyers so their advice and expertise was much appreciated! Greg and Danni also gave us all the information we needed to choose the right options for life insurance and income protection that is tailored to our needs. We couldn't be happier with our experience and would definitely recommend their services.
Had a great experience with Frog with our recent remortgaging after being recommended to them by Frosts in Amersham.

Greg was extremely knowledgable and made a daunting process significantly easier - he was friendly, extremely clear and answered any questions or concerns we had throughout the entire process.

Greg really listened to our circumstances and it was clear he wanted an outcome for us that fit our needs, there was never any sense of trying to upsell or push us towards something that did not fit our needs and we reached an outcome we were extremely happy with.

Greg’s approach was extremely fair and it was clear that Frog Financial is far more interested in building a lasting relationship ship with their clients. I would not hesitate to approach Greg and Frog Financial again and will absolutely be using their services again when we come to our next application!
Grey was the ABSOLUTE BEST!!!!! He was so fun, let us have aux and made us feel so comfortable and showed us around the area and gave his favorite recommendations!! Will be calling him all week!
Gray was THE BEST driver and made sure that our ride was safe and fun!!!
Frog Financial Management have been excellent throughout the process. Craig and Ruth provided clear advice, quick communication, and a very professional service from start to finish. Nothing was ever too much trouble, and they made everything straightforward and stress-free.

Would highly recommend to anyone looking for trustworthy and efficient financial advice.
Greg and the team at Frog were brilliant in helping us prepare our finances and then arrange the porting of our mortgage for our recent house move. Greg provided consistent support and tailored advice whenever needed, and made the mortgage process as stress free as possible. The Frog team also helped us with setting up some better life protection for ourselves and our kids. We would highly recommend Greg and the team at Frog to anyone looking for mortgage specific or broader financial advice.
As a first-time buyer, I had a lot of questions—and Greg was absolutely brilliant at answering every single one with patience and clarity. He was always super responsive and made the whole mortgage process feel much less overwhelming. Charley was also fantastic, helping me sort out buildings insurance quickly and efficiently while walking me through all the details. Danni took the time to explain all the insurance options thoroughly and in a way that made sense. Everyone I dealt with was friendly, knowledgeable, and incredibly supportive. I can’t recommend them highly enough!
We were recommended Frog Financial by some friends who had recently bought their first house, and we couldn't be happier! Greg was amazing from start to finish, keeping us informed throughout the process and always on hand to answer any questions we had. Charley also helped us find the right Buildings & Contents insurance for us, and had everything sorted & ready for exchange. We'll definitely be recommending the Frog team to any friends buying their first place!
Frog were incredibly helpful when I approached them for a mortgage recommendation. Craig really took the time to understand what I needed and was very supportive throughout the process. Mortgages and the jargon around them can seem very overwhelming, especially to a first time buyer, but Frog made it a lot less stressful. Would definitely recommend!
I can’t recommend Charley highly enough! From the very start, she made the process of getting my building and contents insurance seamless. She provided me with a list of options, sent detailed and informative emails, and was incredibly flexible, kind, and patient throughout.

The whole experience has been fantastic, professional, efficient, and stress-free. The member portal is another great addition, making everything even more accessible and straightforward.

I was so impressed that I even told my solicitor to recommend Charley to her clients. If you’re looking for someone who truly goes above and beyond, Charley is the one to trust. 100% recommend!
I went to Frog for mortgage advise on buying a second property. Initially Greg provided me with various options available to me and spent the time explaining the pros and cons of each. This made choosing the right option very easy, feeling confident with my choice. Likewise, Charley was a great help with finding me the right insurance for my new property and landlords insurance.
Thoroughly professional and superbly efficient service. Moving home is stressful enough. My buildings insurance was at least one thing I did not have to worry about.
I cannot recommend Frog enough. They have been so helpful and supportive.
They have helped us to buy our first home and they were a huge helping hand when we had no idea where to start.
Thank you so much for making the house buying process almost completely stress free.
We were recommended Frog by a family friend, and they have been absolutely brilliant through the whole house buying process. As first time buyers, the whole team has been so supportive always answering phone call and emails. Greg was so supportive when it came to our mortgage inquiries, very helpful and personable. Charley and Danni have been so helpful with insurances and Will writing, and we look forward to using them again in the future.
Frog Financial are definitely well worth a 5 star review, Greg and the team are fast, efficient and professional and always seem to put the customer first.
Frog financial management services provided us excellent help during purchase of our sweet first home in UK. Greg our advisor was very helpful, soft spoken person. Despite of my limited visa, Greg helped us to get mortgage with best available rate in the market.
Highly recommended
I couldn’t recommend Frog Management more. Greg made the mortgage application process really easy for my boyfriend and I who were first time buyers. I’d first been in touch with Greg a year prior when we started our property search and once our offer was accepted I got straight back in contact with Greg who was prompt to get everything moving for us. I would highly recommend Frog Management!
The team at Frog have been fantastic throughout the entire process. Providing great advice and having a proactive approach, I can't recommend them enough!
The whole team at Frog were outstanding for us. Greg was our contact for our Mortgage application and he couldn't have been more helpful. He was always available and happy to help with anything, very knowledgeable and we really felt like he wanted the best for us. Charley and Danni also assisted us with insurance cover and they were very helpful and knowledgeable when it came to understanding the policies. They regularly checked in to see if they could help with the whole process, which was greatly appreciated. All the team made the house moving process that bit less stressful and are thoroughly recommended.
I recently worked with Charley to set up my contents insurance, and I couldn’t be happier with the experience. She was incredibly knowledgeable, professional, and took the time to explain all the details of the policy, ensuring it met my needs perfectly.

The process was smooth and efficient, and Charley made sure I understood exactly what was covered and how the policy worked. She also provided excellent customer service, answering all my questions promptly and with patience.

I highly recommend Charley to anyone looking for reliable insurance advice and support. Thank you for making this process so easy and stress-free!
I can't recommend Frog Financial Management enough!
They were friendly, helpful and really responsive. It really felt they went above and beyond for us (saving us a few extra quid too).
Had a great experience with Frog Financial management. They work proactively, give good advise and are always quick on the ball. Would very much recommend.
If you're looking for mortgage, insurance or any other financial protection advice, you really couldn't do any better than Greg, Charley and the rest of the Frog team. Since putting our house on the market, Greg was very quick to respond and generous with his time - always explaining things clearly and what our options were. With Frog's support, we had trust that we were making the right choices for our family.
The team at Frog are oustanding. A big thanks to Charley (who is amazing) at helping with my home insurance.

Thank you very much
I can't thank Frog Financial enough! They made buying our first home so easy and stress free. Greg was so helpful throughout the whole process and really took time to explain things in detail. The rest of the team were also super helpful and proactive and so responsive to our emails and phone calls. I honestly cannot recommend them enough!